Following consultations and brainstorming sessions, the decision was made to create a game-based competition with rewards to engage users, earn points, and contribute to Depoint's branding strategy.

Client

Depoint, the client for the Frosty project, sought a creative solution to engage their audience and promote their brand effectively.

They envisioned a game-based platform that would not only entertain users but also serve as a vehicle for brand recognition and engagement.

Project Goal

The primary goal of the Frosty project was to design and develop a web-based game that would captivate users, encourage active participation, and promote Depoint's brand identity.

The project aimed to create an engaging experience that would resonate with the target audience and reinforce Depoint's marketing objectives.

Project Summary

Frosty involved the creation of a 2D web-based game centered around the theme of ice cream. Users could register, log in, and play the game to earn points, increasing their chances of winning prizes.

The project focused on designing captivating visuals, including icons, characters, and overall user interface, to align with Depoint's branding requirements.

Key Features

User Registration and Login

Users could register accounts and log in to participate in the game.

Gameplay

Players could engage in the game, earning points through various in-game activities.

Point System

Points earned during gameplay contributed to users' chances in prize drawings.

Admin Panel

Administrators had access to a backend panel to manage game data, monitor user activity, and make necessary adjustments.

Prize Drawings

At the end of each competition period, automated prize drawings were conducted based on predefined algorithms, rewarding users with the highest points.

Results

The Frosty project successfully attracted over 100,000 users during its campaign period, with millions of game sessions played.

The project not only achieved its goal of engaging users but also collected valuable user data for Depoint's marketing purposes.

While the current campaign has concluded, the project remains under maintenance and development, poised for future iterations and utilization in upcoming marketing campaigns.

Frosty Online Game